Are you a SaaS Growth Lead who sees a conversion funnel not as a pipeline, but as a masterpiece waiting to be sculpted? Do you get a thrill from turning free users into passionate, paying advocates? If you’re a data-driven strategist ready to make a monumental impact, your next career-defining move is here. Forager, a trailblazing AI startup, is searching for a dynamic and results-obsessed Growth Lead to take the helm of our user conversion strategy.
This isn’t just another marketing role. You will be the central architect of our revenue engine, empowered to design, test, and implement the strategies that will transform our innovative web application into a commercial powerhouse. In the fast-evolving SaaS landscape, acquiring users is only the first step. The real art lies in demonstrating undeniable value and creating a seamless journey from trial to subscription. We’re looking for the artist who will paint that picture.
Your Mission: From User Engagement to Revenue Ignition
As our SaaS Growth Lead, your primary objective is clear and critical: maximize the conversion of our free user base into loyal paid subscribers. You’ll dive deep into user psychology, leverage powerful analytics, and collaborate across teams to build a growth machine that is both efficient and scalable.
Your responsibilities will be the pillars of our growth strategy:
· Architect High-Impact Conversion Strategies:
You will develop and execute comprehensive plans to turn free users into paying customers. This means identifying key conversion triggers, designing irresistible campaigns, and implementing messaging that communicates immense value.
· Become a Data-Driven Storyteller:
Analyze user behaviour to uncover hidden opportunities. You’ll utilize analytics tools like Google Analytics and Mixpanel to track every metric that matters, run decisive A/B tests, and continually optimize the user journey.
· Master the Art of Communication:
Design and deploy sophisticated email marketing campaigns, timely in-app messages, and other communication strategies. Your compelling copy and personalized offers will nurture users and guide them effortlessly toward conversion.
· Build Bridges for a Better UX:
Collaborate closely with our product and engineering teams to perfect the onboarding process. Your insights will ensure a frictionless and delightful transition from a free experience to a premium one.
· Create Content that Converts:
You’ll oversee the creation of powerful marketing content, from high-converting landing pages to insightful blog posts and engaging social media campaigns, all designed to showcase the value of our paid subscription.
· Command Paid Acquisition:
Develop and manage precision-targeted paid advertising campaigns on platforms like Google Ads and social media. Your focus will be on driving high-intent traffic and optimizing every dollar for maximum conversion and ROI.
· Champion Growth Through Data:
Monitor and report on KPIs related to acquisition, conversion rates, and revenue. You will provide clear, actionable insights to our leadership team, guiding our strategic decisions.
· Stay Ahead of the Curve:
Continuously research and implement the latest growth marketing trends, especially within the SaaS subscription model. A culture of experimentation and iteration will be your key to unlocking unprecedented growth.
· Leverage Network Effects:
Implement and optimize referral programs that turn our existing user base into a powerful acquisition and conversion channel.
· Segment and Personalize for Success:
Develop sophisticated customer segmentation strategies to tailor your messaging and offers, maximizing conversion potential across every user group.
What Defines Our Ideal SaaS Growth Lead?
This role demands a unique blend of analytical prowess, creative marketing instincts, and a relentless drive for results. We are looking for a proven performer who can point to a track record of significant growth.
You are the perfect fit if you have:
- A Proven History of Success: A strong, demonstrable track record of driving user acquisition and, most importantly, dramatically improving free-to-paid subscription conversion rates.
- Deep Analytical Skills: You are an expert at using data to make informed, high-impact marketing decisions.
- Mastery of the MarTech Stack: High proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
- Exceptional Communication: Flawless written and verbal communication skills.
- SaaS/B2B Industry Experience: Previous experience in the SaaS or B2B technology space is a significant advantage.
- Optimization Expertise: Hands-on experience with A/B testing and full-funnel optimization.
- Lifecycle Marketing Acumen: A deep, nuanced understanding of customer lifecycle marketing.
The Rewards: Grow With Us
Joining Forager means becoming part of something special. We are building a culture of innovation, collaboration, and shared success. We invest in our people and provide the resources they need to excel.
- A Dynamic & Supportive Environment: Work in a fast-paced, collaborative atmosphere where your ideas are valued and your contributions are recognized.
- Unmatched Career Growth: This is a chance to get in on the ground floor of a fast-growing startup, with significant opportunities to advance and shape your career.
- Competitive Compensation Package: We offer a competitive salary and a comprehensive benefits package that reflects your skills and experience.
Based on industry standards and the critical nature of this role, the anticipated annual salary range for the SaaS Growth Lead position at Forager is $125,000 – $175,000, plus performance-based incentives.
Ready to Lead the Charge?
If you are the visionary SaaS Growth Lead we’ve been looking for, we want to hear from you. This is your opportunity to own a critical function in a company poised for explosive growth.
To view more open positions, kindly visit the BMW Career Page.
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